Empathic.

Electric.

Conductor.

I am a conceptual crystalizer. In my work, I peel back the layers of a brand. Behind features and benefits, I seek to uncover their purpose and potential to make a meaningful difference in people’s lives. At that simple, yet powerful core is where the magic happens.  

Specialties

Brand Strategy. Brand Research. Media Strategy. Creative Strategy. Creative Production. Integrated Campaign Strategy. External Agency Relations. Team Management.