Summary:  As an autonomous driving tech company, Waymo is inextricably linked to the future. An association that comes with emotions ranging rom excitement and hope to fear and anxiety. The future is what you make it campaign sought to help audiences overcome fears by flipping misconceptions of Autonomous Vehicles. The campaign puts the future in the hands of people, helping them see the everyday potential of Waymo when they hop in and experience the magic of autonomous rides themselves. The campaign included development of strategic positioning and production of campaign film and complementary advertising assets.

Role: Brand Strategy & Campaign Lead  (strategy, messaging, creative production)